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Founded in 1927
by Benjamin Lafer, a newly arrived immigrant, Lafer is today one
of the most traditional furniture companies in Brazil. Since its
very beginning, a strong image started to be forged by his tenacious
will and commitment for quality and excellent customer service.
An image which is still cultivated today, to the extreme.
In 1961, already
in its second generation, the company entered into furniture manufacturing.
Creativity and technological innovation stood behind the series
of remarkable products launched during this period, which caused
great impact on the marketplace, for its advanced designs and affordable
prices.
Later on, Lafer
diversified its activities, particularly on fiberglass products.
As the most notorious examples of this period, the now legendary
phone booths, which spread throughout Brazil in the 70's, and the
Lafer MP automobile, the remarkable little car that became a symbol
of elegance and good taste for thousands of its owners, and a precious
landmark for the company.
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